How to Persevere in Business Despite the Thinnest Profit Margins.

Kulfi Vendor at Dusk, Ghibli style Image

Rajendra Padale, a kulfiwala in Mumbai, makes just ₹10 per unit, yet for over 25 years, he’s stayed true to quality and personal connections. “If I use cheaper milk, it wouldn’t taste the same,” he says. His secret? Consistency and customer loyalty, proving that perseverance can overcome even the thinnest profit margins.