The issue was available at news stands across Bangalore, Delhi and Mumbai on March 8, and has been designed keeping in view MiD DAY’s loyal readership of young, urban, mobile, professionals of India (YUMPIs). The edition was packed with information on women’s issues, and regular sections of the afternooner will not only carry articles relevant to women but also feature women who do things differently in each field. In addition, the newspaper will also carry an 8 page Women’s Day Special Section, which is city specific and will have information on events and topics relevant to the city. (check this info from Janhavi, not sure its correct).
“The issue is meant for women who want to live the life they want. It also addresses those who just want to do that little bit extra in life, who’d like to dare a bit, to be women first and then the roles that society throws them in.” says Lajwanti D’Souza, Editor of MiD DAY.
“The point is not to put women on a platform and worship them that day because we believe women are equal to men and do not need a day in the year for such a service. If that were the case, we would need a men’s day too. Coincidently and pleasantly so, women are also centre stage and occupy most of the senior positions in MiD DAY,“ adds D’Souza.
Kajol spent the afternoon meeting with the editorial teams from MiD DAY Multimedia’s various publications including Inqualaab, Gujarati MiD DAY before sitting down with the editorial team of MiD DAY. Her tasks as Guest Editor included picking a cover story from a number of stories short listed by the editorial team and providing her perspective on pictures that will be used as well as content for various sections of the newspaper. She also wrote an editorial for the cover page of the newspaper. It was an afternoon with many moments of laughter and humour as a celebrity who regularly features on the pages of the entertainment section Hit List, got to select which items to present to readers on this day.
From the ‘mother-applications’ this company receives, most want to work to “reclaim their professional identities,” says Shreya.